Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Thursday, August 21, 2025

Cornhusker copyright? Getting the facts on the name of Nebraska's new ICE detention facility; KETV, August 20, 2025

  

Waverle Monroe, KETV; Cornhusker copyright? Getting the facts on the name of Nebraska's new ICE detention facility


[Kip Currier: How crass and unnecessarily demeaning it is for ICE to use the name Cornhusker Clink to refer to a detention facility. This administration, unsurprisingly given its past actions, continues to be more focused on alliterative branding and merchandising opportunities (recall Alligator Alcatraz) than modeling professionalism in the ways it communicates a commitment to treating all detainees with dignity and respect.]


[Excerpt]

"The U.S. Department of Homeland Security dubbed the new U.S. Immigration and Customs Enforcement detention facility as the "Cornhusker Clink." 

You can't hear the word Cornhusker without thinking of the University of Nebraska.

Many on social media questioned the legality of using the name Cornhusker for the facility. Now KETV is helping you get the facts."

Friday, April 16, 2021

Big Tech’s guide to talking about AI ethics; Wired, April 13, 2021

  , Wired; Big Tech’s guide to talking about AI ethics

"AI researchers often say good machine learning is really more art than science. The same could be said for effective public relations. Selecting the right words to strike a positive tone or reframe the conversation about AI is a delicate task: done well, it can strengthen one’s brand image, but done poorly, it can trigger an even greater backlash.

The tech giants would know. Over the last few years, they’ve had to learn this art quickly as they’ve faced increasing public distrust of their actions and intensifying criticism about their AI research and technologies.

Now they’ve developed a new vocabulary to use when they want to assure the public that they care deeply about developing AI responsibly—but want to make sure they don’t invite too much scrutiny. Here’s an insider’s guide to decoding their language and challenging the assumptions and values baked in...

diversity, equity, and inclusion (ph) - The act of hiring engineers and researchers from marginalized groups so you can parade them around to the public. If they challenge the status quo, fire them...

ethics board (ph) - A group of advisors without real power, convened to create the appearance that your company is actively listening. Examples: Google’s AI ethics board (canceled), Facebook’s Oversight Board (still standing).

ethics principles (ph) - A set of truisms used to signal your good intentions. Keep it high-level. The vaguer the language, the better. See responsible AI."

Wednesday, June 14, 2017

The big problem for Uber now: Attracting talent; Washington Post, June 14, 2017

Elizabeth Dwoskin and Todd C. Frankel, Washington Post; The big problem for Uber now: Attracting talent

[Kip Currier: Uber's ongoing travails provide an illustrative case study for the critical importance of organizational culture and core values. For an upstart start-up company betting the corporate house on developing paradigm-shifting self-driving technology, there's an ironic sense that the leadership and Board were asleep at the steering wheel (or revved up on too many Red Bulls!) for a very long time. Whether Uber can now shift out of "off-roading" bro-culture mode, institute tangible "cultural guardrails", and make lasting transformational change is anyone's guess.]

"Last year, software engineer Elizabeth Ford got what many young engineers in Silicon Valley once considered the dream job pitch: Would she be interested in working at Uber?

Ford was blunt with the Uber recruiter, telling her the company was immoral and asking not to be contacted again. “As an engineer in the Bay Area, I feel we’ve pretty much turned on Uber,” Ford, 27, who works at restaurant start-up Eatsa, said.

On Tuesday, Uber said it would be taking 47 wide-reaching steps to address a recent string of controversies about its anything-goes, cutthroat corporate culture, including allegations of sexual harassment and inappropriate behavior — accusations that have made Ford and many other tech workers, particularly women, skeptical of joining the company.

Ford said Tuesday’s actions did not change her views.

“The company still has so much toxicity,” Ford said by e-mail Tuesday evening. “They would need to change everything about their culture and how they operate to make me want to work there."

Thursday, October 17, 2013

Redskins’ Owner Stubbornly Clings to Wrong Side of History; New York Times, 10/12/13

William C. Rhoden, New York Times; Redskins’ Owner Stubbornly Clings to Wrong Side of History: "[Washington Redskins owner Daniel Snyder's] refusal to change an offensive name is emblematic of our society’s tendency to wrap ourselves in the armor of self-interest regardless of who might be wounded or offended. Sports has historically been a vehicle to bring us together. Increasingly, the enterprise is becoming one more tool of divisiveness. Those of us who are appealing to Snyder’s sense of ethics and morals are barking up the wrong tree. If this were about morality, Snyder would not need surveys and handpicked American Indians to validate his point. He would stand alone on principle. Snyder’s fight is an economic issue, revolving around licensing, marketing and branding. His stridency is based in money, not morality. When you follow your wallet and ignore your conscience, you’re headed for moral bankruptcy."