Movement Builds to Honor Greg Louganis on a Wheaties Box; New York Times, 8/22/15

Richard Sandomir, New York Times; Movement Builds to Honor Greg Louganis on a Wheaties Box:

"When Julie Sondgerath learned from the premiere of the HBO documentary “Greg Louganis: Back on Board” this month that Louganis, the transcendent Olympic diver, had never been on the cover of a Wheaties cereal box, she started a petition drive on Change.org to demand that General Mills correct an omission that has lasted more than 30 years...

Perhaps the Change.org petition will change minds at General Mills about Louganis. Or maybe the documentary will persuade Wheaties marketers of his diving achievements and struggles as a gay man.

“The thing people react to in the film,” said Cheryl Furjanic, its director, “is they see what an incredible athlete and human he is and they say, ‘If all these other people were on the Wheaties box, why wasn’t he?’ ”

Louganis is not actively campaigning on behalf of the petition (which has more than 5,000 signatures so far), but he said, “I know that it’s done out of love and compassion.”"