John Cho Appears in Popular Movie Posters to Address Lack of Diversity in Hollywood; Ad Week, 5/13/16

Katie Richards, Ad Week; John Cho Appears in Popular Movie Posters to Address Lack of Diversity in Hollywood:

"Yu took a number of big movies from the past year and a few highly anticipated ones for 2016 and replaced faces of lead characters with Cho's to address the serious lack of diversity in Hollywood.

Chris Evans as Captain America in Avengers: Age of Ultron suddenly becomes John Cho. Matt Damon in The Martian, Daniel Craig in Spectre, Ryan Gosling in The Nice Guys, all replaced with Cho's face. Yu went with Cho because the actor is one of the most well-known Asian-American actors in Hollywood and, with a starring role in the Harold & Kumar franchise and a role in Star Trek, Cho "has both the presence and the bankable talent to build a tent pole around," Yu said."