Olympic Sponsors Were Warned About Sochi; Now McDonald's and Coca-Cola Are Having a PR Nightmare; HuffingtonPost.com, 1/28/14

Michelangelo Signorile, HuffingtonPost.com; Olympic Sponsors Were Warned About Sochi; Now McDonald's and Coca-Cola Are Having a PR Nightmare:

"LGBT people are not having it anymore. And apparently American multinational corporations had not realized that. They can offer their nondiscrimination policies, domestic partnership benefits and sponsorship of Pride events in the U.S. as evidence that they care about LGBT rights, but that's no longer enough. With the Winter Olympics in Sochi, LGBT activists are making it clear that American companies can no longer get away with tacitly supporting foreign regimes that are brutalizing LGBT people. The backlash against such companies is probably only just beginning and will last long after Sochi."