Madeleine Speed , Financial Times; Ben & Jerry’s co-founder accuses corporate America of appeasement over DEI
"Ben & Jerry’s co-founder Ben Cohen said corporate America’s retreat from efforts to boost diversity and inclusion amounted to “appeasement”, as the campaigning businessman claimed consumers cared more than ever about corporate “purpose”.
Companies ranging from Goldman Sachs and Citigroup, to Walt Disney and McDonald’s, have scaled back diversity targets or policies under pressure from US President Donald Trump, who is waging war on “illegal and immoral” diversity, equity and inclusion programmes.
Cohen told the Financial Times in an interview that he saw the widespread corporate retreats as “appeasement” that “just encourages bullies”. The White House did not respond to a request for comment.
The Ben & Jerry’s co-founder added that the backtracking was indicative that while companies were notionally doing DEI they “didn’t really believe in it”."
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