Marvel’s Champions to Introduce Teenage Inuk Superhero, Snowguard; Comic Book Resources, April 26, 2018

Justin Carter, Comic Book Resources; Marvel’s Champions to Introduce Teenage Inuk Superhero, Snowguard

"For help with Amka’s development, Zub went to Nyla Innuksuk, founder of the VR production company Mixtape, who’s Inuit and grew up in Igloolik and Iqaluit. Innuksuk was initially hesitant upon learning about Zub’s plans to add an Inuit character, but said she appreciated that he came to her early in Snowguard’s development. She was also drawn to the character because she’s not another Indigenous woman portrayed as a victim. “To see a powerful young person who is fighting back against what she sees as wrong has the potential to make a real difference,” Innuksuk said."