Ailsa Chang, NPR; After Supreme Court Decision, People Race To Trademark Racially Offensive Words
"CHANG: I wondered about the intent, too, so I set off to find this other guy. And he turned out to be a patent lawyer in Alexandria, Va., Steve Maynard.
Why swastikas?
STEVE MAYNARD: Because the term has an incendiary meaning behind it.
CHANG: Yeah.
MAYNARD: And it's currently used as a symbol of hate. And if we can own the brand, we will be able to control the sale of the brand and the use of the brand as well.
CHANG: Oh, so you're trying to basically grab the swastika so real, actual racists and haters can't grab the swastika as a...
MAYNARD: Correct.
CHANG: ...Registered trademark.
MAYNARD: Correct.
CHANG: But there's a catch. Maynard can't just get the trademark, put it in a drawer and make sure nobody else uses it. To keep a trademark, he actually needs to sell a swastika product. So he will - blankets, shirts, flags. But he plans to make these products so expensive he's hoping no one will ever buy them."
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