Starbucks Ends Conversation Starters on Race; New York Times, 3/22/15

Ravi Somaiya, New York Times; Starbucks Ends Conversation Starters on Race:

Howard D. Schultz, the chief executive of Starbucks, said in a letter to employees on Sunday that baristas would no longer be encouraged to write the phrase “Race Together” on customers’ coffee cups, drawing to a close a widely derided component of the company’s plan to promote a discussion on racial issues.

“While there has been criticism of the initiative — and I know this hasn’t been easy for any of you — let me assure you that we didn’t expect universal praise,” Mr. Schultz wrote.

Having baristas write on customers’ cups, Mr. Schultz wrote, “which was always just the catalyst for a much broader and longer-term conversation — will be completed as originally planned today, March 22.”

That end date had not previously been mentioned publicly, including during Mr. Schultz’s discussion of the initiative at the company’s annual shareholders meeting last week, but a company spokeswoman, Laurel Harper, said employees had been told about it.

Asked whether Starbucks was reacting to criticism, Ms. Harper said, “That is not true at all. When we initially began the Race Together initiative, what we wanted to do is spark the conversation, because we believe that is the first step in a complicated issue.”

She added, “Leading change isn’t an easy thing to accomplish.”"