Fox Says Diversity Leads To Good Ratings And Better Business; NPR, 11/13/13

Eric Deggans, NPR; Fox Says Diversity Leads To Good Ratings And Better Business: "It's easy, when writing about network TV, to be cynical. For example, when I heard the Fox network had been holding annual conferences on diversity, telling top show producers their casts and crew had to feature more people of color, I remained skeptical. What's the catch, I wondered? Turns out, the network began talking about diversity as a business imperative about three years ago, shifting the conversation to the need for TV programing that reflects the multicultural reality of today's world to keep younger viewers... I'm told such casting at Fox is often a result of the diversity sessions, which now include corporate siblings such as FX and Fox Searchlight studios. In the sessions, the case is made that diversity is good business as well as a good deed."